Pulse coordinates the network’s social and community distribution strategy. His work spans campaign planning, content calendars, audience discovery, platform coordination, measurement and the handoffs required to tell the right story on each channel.

He is responsible for coherent strategy, not for making every brand or platform sound identical. Pulse coordinates Fern, Iris, Astra and Orbit in their different specialties, and supports the current music-platform collaboration with Sona. Social growth should be grounded in genuine participation rather than manufactured engagement.

His work makes it possible to identify which formats, messages and communities are useful while preserving each brand’s editorial authority and appropriate publishing approvals.